df - Event Business Formula™

Event Business Formula™ MasterClass

An Online Program + Community to Help You Grow Your Meetings and Events Business Sustainably and Profitably

The Strategic Shift - Gaining Clarity On Your Business Strategy

In this session, we'll be exploring the shift from being the logistical master to becoming a valued, strategic partner. You'll discover the key steps to clarify your business goals, set your growth trajectory, and put a specific action plan together to help you meet these new, bigger goals.

Driving Opportunity through Strategic Sales, Marketing & Positioning

In this session, you'll uncover how to position yourself in a crowded market to magnetize your ideal clients and partners. We'll dive into specific sales and marketing strategies, and how to build and leverage one of your most valuable resources - your network!

Increasing Your Financial Rewards While Erasing Financial Risks

In this session, you'll learn financial best practices to maximize advantages for you and your customers; including, budgeting, Key Performance Indicators (KPIs), and critical dashboards and reports to run your business effectively! We'll dive deep into advanced pricing strategies and techniques to increase your revenues and profits, and you'll learn how to mitigate risks in your business, that may stop you from getting the contracts you most desire.

Building, Growing and Cultivating Your Dream Team

Whether you're a team of 1 or 20, full-time, part-time or mostly freelance, in this session, you'll learn the critical strategies in how to create and lead a motivated and productive team, advanced delegation strategies and how to free yourself up to focus ON your business - versus working solely IN your business. We'll go deep into best practices for hiring, incentivizing and developing performance-based compensation programs that will drive innovation, productivity and accountability to help you get to the next level in your business.

Leadership, Growth and Personal Development

One of the most important steps to building a successful, sustainable and profitable business is learning to grow ourselves as entrepreneurs and leaders. More often than not, the person (or people at the top) are hindering the growth of the business... In this session, you'll learn key practices to becoming the leader you need to be to take your business to the next level, while up-leveling your game - maximizing your productivity, energy and excitement in your business.

Building Your Strategic Event Business Blueprint

The most successful businesses don't just come up with strategic ideas and tactics - they put them in motion with Specific, Measurable, Attainable, Relevant and Time-bound (S.M.A.R.T.) objectives to reach their goals. In this session, you'll learn how to put all of the lessons you've learned - the strategies and tactics into ACTION and how to leverage my team and our community of Event Business Owners and Independent Meeting Planners to support, coach and hold you accountable.

Building Your Strategic Event Business Blueprint

Awesome BONUSES Included With This Masterclass

Bonus 1

Group Q+A Coaching Call with Eric

After you complete the training and are ready to execute, you'll have the chance to ask the questions you want in this group Q&A Coaching call.

Bonus 2

Group “Pitch me your business” Call with Eric

This will be a separate call, after the Q&A Coaching call, when you will have the opportunity to “pitch” your business and receive feedback.

Bonus 3

Ticket to a 1-Day Online Mastermind Session

You will have the opportunity to attend a 1-Day online Mastermind session focused on strategy implementation, hot seats, and business Q&A.

A lot of us do not take time to work on our business as much as we should. We’re often using as an excuse…doing the work and sometimes having a bit of discipline added to your day or your week or the focus that you have on your company would be really, really helpful. Eric is a really, really experienced person and I wouldn't have trusted my time talking about my business and my aspirations and where I want to go if I didn't trust the person who was teaching us.

I’ve realized being a part of this program, that I need to do a big paradigm shift from just servicing my clients to actually running a business. That's something I've been aware of, but I didn't have the tools and resources I needed to do that. I've learned the steps I need to take as a business owner. I've gotten the resources, I needed, wonderful book recommendations, and a great new group of peers.

Eric Rozenberg

Meet Your Instructor

Eric Rozenberg

I'm Eric Rozenberg and I have produced some of the most exciting events that business people have ever attended. Each event was designed to not just entertain attendees but to align them with corporate goals, generate profits, and empower teams. For two decades, I consulted with Fortune 500 companies and produced conference in more than 50 countries across diverse industries. My focus was always on creating meetings that are not only breathtakingly memorable, but which bring corporate strategy to life and amplify team motivation and performance. Today, I'm focusing on bringing my global networks and event expertise to Event Business Owners like you. My wish is that my stories, advance and experience will help you work more strategically with your clients and generate more profits for them, and for you.

An Online Program To Help You Grow Your Event Business Sustainably and Profitably

Fill out the form to Connect with Eric to see if the program is a good fit for you!

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Session 1: 10 Years Vision - Craft a 10-year vision for your life and business, setting the stage for a future of success.
Session 2: Mission, Values, Mindset - Dive deep into your mission, values, and mindset, ensuring your business aligns with what truly matters. Learn to focus on what you do best and surround yourselves with the right people.
Session 3: Building Your Business Model - Construct a robust business model using cutting-edge frameworks.
Session 4: Integration Session - You will share your vision, missions, values, and mindset. We’ll do a deep dive into your 10-year vision so you will walk away with confidence in your plan.

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Your Investment Is Protected

We're so confident in the transformative power of the Event Business Formula that we offer an unparalleled 30-Day 100% Satisfaction Guarantee. If you don't feel fully equipped to revolutionize your business after the first month of the course, contact us for a no-questions-asked refund. We’ll deactivate your subscription and refund your money–we’ll even eat the processing fees. You even get to keep the bonuses as our gift to you!

The Time to Elevate Your Business Is Now

The Event Business Formula is your gateway to a new level of success. There are just 10 spots in this exclusive Masterclass, so the time to act is now. Will you take the step towards a brighter future for your event business?

Still Deciding?

I’m not going to claim I’m the only game in town. There are several alternatives you can take. I want you to pick the one that’s right for you:

You could take an MBA program. It’s a great education, and many have done it successfully. A top-ranked MBA program could cost $80,000 to $240,000 and take up to two years–can your events business afford to wait this long?

Then there’s general business coaching. There are a lot of great coaches out there–but a lot of terrible ones too. Are you confident you’ll pick the right one? I’ve started, grown, and exited events businesses, so I’ve been where you are today.

Finally, you could figure this out alone. Trial, error, and free resources make this possible, if daunting. But let me ask you a question. Wouldn’t you rather have someone guide you along this path–so that you can learn from my mistakes instead of making them all yourself?

Running an events business is stressful. I have built the Event Business Formula MasterClass to be the most comprehensive, targeted, and supportive path to success in the event industry.

“How much is your sanity worth? When you think about it that way, it’s a no-brainer.”-Brian Melton, Event Business Formula graduate, Senior Vice President, Conferencedirect.com

What Will Your Life Be Like One Year From Now?Your window of opportunity is closing.

One year from now, you’ll be one year older–will your business be any different?It’s time to make a change. The Masterclass is the key to unlocking a future where you're not just running a lucrative event business—you also have peace, sanity, and plenty of time for the people who matter most to you.

See you on the other side.

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Event Business Formula™ MasterClass