Register for The Event Business Formula™ MasterClass
Event Business Formula™ MasterClass
An Online Program + Community to Help You Grow Your Meetings and Events Business Sustainably and Profitably
- Session 1
The Strategic Shift - Gaining Clarity On Your Business Strategy
In this session, we'll be exploring the shift from being the logistical master to becoming a valued, strategic partner. You'll discover the key steps to clarify your business goals, set your growth trajectory, and put a specific action plan together to help you meet these new, bigger goals.
- Session 2
Driving Opportunity through Strategic Sales, Marketing & Positioning
In this session, you'll uncover how to position yourself in a crowded market to magnetize your ideal clients and partners. We'll dive into specific sales and marketing strategies, and how to build and leverage one of your most valuable resources - your network!
- Session 3
Increasing Your Financial Rewards While Erasing Financial Risks
In this session, you'll learn financial best practices to maximize advantages for you and your customers; including, budgeting, Key Performance Indicators (KPIs), and critical dashboards and reports to run your business effectively! We'll dive deep into advanced pricing strategies and techniques to increase your revenues and profits, and you'll learn how to mitigate risks in your business, that may stop you from getting the contracts you most desire.
- Session 4
Building, Growing and Cultivating Your Dream Team
Whether you're a team of 1 or 20, full-time, part-time or mostly freelance, in this session, you'll learn the critical strategies in how to create and lead a motivated and productive team, advanced delegation strategies and how to free yourself up to focus ON your business - versus working solely IN your business. We'll go deep into best practices for hiring, incentivizing and developing performance-based compensation programs that will drive innovation, productivity and accountability to help you get to the next level in your business.
- Session 5
Leadership, Growth and Personal Development
One of the most important steps to building a successful, sustainable and profitable business is learning to grow ourselves as entrepreneurs and leaders. More often than not, the person (or people at the top) are hindering the growth of the business... In this session, you'll learn key practices to becoming the leader you need to be to take your business to the next level, while up-leveling your game - maximizing your productivity, energy and excitement in your business.
- Session 6
Building Your Strategic Event Business Blueprint
The most successful businesses don't just come up with strategic ideas and tactics - they put them in motion with Specific, Measurable, Attainable, Relevant and Time-bound (S.M.A.R.T.) objectives to reach their goals. In this session, you'll learn how to put all of the lessons you've learned - the strategies and tactics into ACTION and how to leverage my team and our community of Event Business Owners and Independent Meeting Planners to support, coach and hold you accountable.
- Session 6
Building Your Strategic Event Business Blueprint
The most successful businesses don't just come up with strategic ideas and tactics - they put them in motion with Specific, Measurable, Attainable, Relevant and Time-bound (S.M.A.R.T.) objectives to reach their goals. In this session, you'll learn how to put all of the lessons you've learned - the strategies and tactics into ACTION and how to leverage my team and our community of Event Business Owners and Independent Meeting Planners to support, coach and hold you accountable.
- Session 6
Building Your Strategic Event Business Blueprint
The most successful businesses don't just come up with strategic ideas and tactics - they put them in motion with Specific, Measurable, Attainable, Relevant and Time-bound (S.M.A.R.T.) objectives to reach their goals. In this session, you'll learn how to put all of the lessons you've learned - the strategies and tactics into ACTION and how to leverage my team and our community of Event Business Owners and Independent Meeting Planners to support, coach and hold you accountable.
- Session 6
Building Your Strategic Event Business Blueprint
The most successful businesses don't just come up with strategic ideas and tactics - they put them in motion with Specific, Measurable, Attainable, Relevant and Time-bound (S.M.A.R.T.) objectives to reach their goals. In this session, you'll learn how to put all of the lessons you've learned - the strategies and tactics into ACTION and how to leverage my team and our community of Event Business Owners and Independent Meeting Planners to support, coach and hold you accountable.
- Session 6
Building Your Strategic Event Business Blueprint
The most successful businesses don't just come up with strategic ideas and tactics - they put them in motion with Specific, Measurable, Attainable, Relevant and Time-bound (S.M.A.R.T.) objectives to reach their goals. In this session, you'll learn how to put all of the lessons you've learned - the strategies and tactics into ACTION and how to leverage my team and our community of Event Business Owners and Independent Meeting Planners to support, coach and hold you accountable.
- Session 6
Building Your Strategic Event Business Blueprint
The most successful businesses don't just come up with strategic ideas and tactics - they put them in motion with Specific, Measurable, Attainable, Relevant and Time-bound (S.M.A.R.T.) objectives to reach their goals. In this session, you'll learn how to put all of the lessons you've learned - the strategies and tactics into ACTION and how to leverage my team and our community of Event Business Owners and Independent Meeting Planners to support, coach and hold you accountable.
- Session 6
Building Your Strategic Event Business Blueprint
The most successful businesses don't just come up with strategic ideas and tactics - they put them in motion with Specific, Measurable, Attainable, Relevant and Time-bound (S.M.A.R.T.) objectives to reach their goals. In this session, you'll learn how to put all of the lessons you've learned - the strategies and tactics into ACTION and how to leverage my team and our community of Event Business Owners and Independent Meeting Planners to support, coach and hold you accountable.
Pillar 1: Foundations
- Sessions 1-4
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Pillar 1: Foundations
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Session 1: 10 Years Vision
Craft a 10-year vision for your life and business, setting the stage for a future of success.
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Session 2: Mission, Values, Mindset
Dive deep into your mission, values, and mindset, ensuring your business aligns with what truly matters. Learn to focus on what you do best and surround yourselves with the right people.
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Session 3: Building Your Business Model
Construct a robust business model using cutting-edge frameworks.
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Session 4: Integration Session
Share your vision, missions, values, and mindset. We’ll do a deep dive into your 10-year vision so you will walk away with confidence in your plan.
Pillar 2: Customers
- Sessions 5-8
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Pillar 2: Customers
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Session 5: Positioning, Marketing, and Networking
How do you approach an event? How do you reach out to people on LinkedIn? What do you want people to say about you and your company? In this session, you will master the art of positioning, networking, and creating content that attracts and engages your ideal clients.
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Session 6: Sales Effectiveness
You’ll fine-tune your pitches, overcome objections, and build a process. We’ll teach you how to read the numbers for YOUR business–if you have X phone calls, that means Y appointments, Z offers, and M confirmations. You’ll cut through the clutter and know exactly what you need to do to grow.
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Session 7: Critical Numbers and Dashboard
What numbers should you be monitoring every week to assure growth? What numbers do you ask your accounting firm to provide you with? Identify critical numbers and develop a dashboard to monitor and assure your business's growth.
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Session 8: Integration Session
Present your pitch, your dashboard/scorecard, and your roadmap to sell–which you can then teach others. You’ll end this session with the tools to make your business run without you needing to be there every day. This means you can take a vacation–and even be able to sell your business, since it won’t rely entirely on you!
Pillar 3: Growth
- Sessions 8-12
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Pillar 3: Growth
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Session 9: Time Management, Delegation, Mental Health
Optimize time management, embrace delegation, and safeguard your mental health to fuel sustainable growth.
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Session 10: The Dream Team
How do you hire? How do you train people who will take you further than you could? Discover how to build and nurture a high-performing team that aligns with your business vision and create an amazing culture based on your values.
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Session 11: Results and Accountability
Set a clear plan for the future, establishing a weekly meeting rhythm and robust accountability mechanisms for you and your team.
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Session 12: Integration Session
Bring it all together with a concrete action plan for the year, ensuring you're on track to achieve your vision.
Awesome BONUSES Included With This Masterclass
Bonus 1
Individual Strategy Call with Eric
To discuss your current situation, most pressing challenges and set the right expectations
Bonus 2
List of recommended books and The Business of Meetings Podcast episodes
You will receive a list of recommended books and The Business of Meetings Podcast episodes related to each session to dive deeper
Bonus 3
Access to a 1-Day in-person MasterMind to work on their business
You will have the opportunity to attend a 1-Day online Mastermind session focused on strategy implementation, hot seats, and business Q&A.
A lot of us do not take time to work on our business as much as we should. We’re often using as an excuse…doing the work and sometimes having a bit of discipline added to your day or your week or the focus that you have on your company would be really, really helpful. Eric is a really, really experienced person and I wouldn't have trusted my time talking about my business and my aspirations and where I want to go if I didn't trust the person who was teaching us.
I’ve realized being a part of this program, that I need to do a big paradigm shift from just servicing my clients to actually running a business. That's something I've been aware of, but I didn't have the tools and resources I needed to do that. I've learned the steps I need to take as a business owner. I've gotten the resources, I needed, wonderful book recommendations, and a great new group of peers.
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Eric Rozenberg
Meet Your Instructor
Eric Rozenberg
I'm Eric Rozenberg and I have produced some of the most exciting events that business people have ever attended. Each event was designed to not just entertain attendees but to align them with corporate goals, generate profits, and empower teams. For two decades, I consulted with Fortune 500 companies and produced conference in more than 50 countries across diverse industries. My focus was always on creating meetings that are not only breathtakingly memorable, but which bring corporate strategy to life and amplify team motivation and performance. Today, I'm focusing on bringing my global networks and event expertise to Event Business Owners like you. My wish is that my stories, advance and experience will help you work more strategically with your clients and generate more profits for them, and for you.
- Session 1: 10 Years Vision - Craft a 10-year vision for your life and business, setting the stage for a future of success.
- Session 2: Mission, Values, Mindset - Dive deep into your mission, values, and mindset, ensuring your business aligns with what truly matters. Learn to focus on what you do best and surround yourselves with the right people.
- Session 3: Building Your Business Model - Construct a robust business model using cutting-edge frameworks.
- Session 4: Integration Session - You will share your vision, missions, values, and mindset. We’ll do a deep dive into your 10-year vision so you will walk away with confidence in your plan.
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