Do you know Juan Valdez? Do you identify his brand immediately when you see him? To be a successful independent meeting planner you need to establish yourself in the marketplace by developing your brand. Are you having trouble defining your brand and determining how your brand will set you apart
This week, I was attending INTIX 2019, The International Ticketing Association Conference, in my role as US CEO of SecuTix, the leading white-label ticketing engagement platform. We introduced a new App called “TIXnGO” which allows any venue or organizers, regardless of its ticketing platform, to “inject” ticket in the blockchain.
“In the long run, we shape our lives, and we shape ourselves. The process never ends until we die. And the choices we make are ultimately our own responsibility.” I couldn’t agree more with Eleanor Roosevelt! How we shape ourselves is our own decision, and it will dramatically impact our
I. KNOW. YOU. You are passionate about planning and organizing meetings and events. You are very good at putting together the logistics. You don’t mind the unexpected, the stress, actually you kind of thrive on it. So, you decided to start your own business and serve one of several clients
As independent meeting planners in the Meeting and Events Industry, we need to change the way we are asking questions to our clients and shift from logistics to developing a strategic partner relationship with our clientele. Instead of asking the how, what, where and when questions first, we need to
A medical device company in Europe was looking for support in the preparation of an important European product launch. The product was #1 in the United States and was going to help the company to become #1 in several European markets.
As a young child, I recall seeing a magician being able to spin several different plates on various poles, all at the same time. As I watched him, I remember thinking to myself, “Wow, how does he do that?” As an
As an Event Business Owner, it is imperative that you identify early on if you are selling to the right person. If you’re not, the success of the event may be in jeopardy! It’s vital to the success of your event
Unless you have been living in a cave for the last 15 years, you should have heard about the books from Chan Kim and Renée Mauborgne “The Blue Ocean Strategy” and “Blue Ocean Shift.” What is it and how can you use it as an Independent Meeting Planner? In the
Consistency is essential to success! As an entrepreneur in the Meetings and Event Industry, you need to find the resources to motivate yourself every day. Being an event business owner, you often find ourselves “alone at the top” putting out fires
This week, I was attending INTIX 2019, The International Ticketing Association Conference, in my role as US CEO of SecuTix, the leading white-label ticketing engagement
I. KNOW. YOU. You are passionate about planning and organizing meetings and events. You are very good at putting together the logistics. You don’t mind
As independent meeting planners in the Meeting and Events Industry, we need to change the way we are asking questions to our clients and shift