About Eric Rozenberg

About Eric Rozenberg:

Eric Rozenberg has produced some of the most exciting events that business people have ever attended. Each event was designed to not just entertain attendees but to align them with corporate goals, generate profits and empower teams.

Eric is an entrepreneur, speaker and bestselling author. His book, Meeting at C-Level – An Executive’s Guide for Driving Strategy and Helping the Rest of Us Figure Out What the Boss Wants is the first book on the « Why ? » of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds and is a bestseller.

Because you’ve done it every year can’t be the only reason why you hold your next meeting. The power of human connections can often be underestimated…until we experience it.

Event Business Formula

Eric has helped thousands of independent planners / entrepreneurs grow and manage their business better. For two decades in a previous life, Eric has consulted with Fortune 500 companies and produced conferences in more than 50 countries across diverse industries. He believes organizations must create meetings and events that are not only breathtakingly memorable but which bring corporate strategies to life and amplify team motivation/performance.

He is CEO for SecuTix US, the most advanced ticketing engagement platform, and President and CEO of Event Business Formula, the first online platform dedicated to helping event business owners manage and grow their business and get a Life!

Originally from Belgium, Eric was the first European to become Chairman of the International Board of Meetings Professional International (MPI), the largest professional association in the Meetings and Events Industry.

Eric is a current member of Entrepreneurs Organization (EO) and The Strategic Forum. He also serves on the Board of Trustees of the Demoucelle Parkinson Foundation in Belgium.

Eric happily lives in South Florida with his amazing wife and daughters and he can be reached on LinkedIn or via email at: eric@eventbusinessformula.com.

Client Testimonials:


I am fortunate to have had the opportunity to work for many years with Eric in a variety of shared roles in business, on boards and advisory councils. Through this collaboration, I’ve gained a wealth of knowledge about the global events industry and business in general. Strategy without execution and accountability is a waste of time. Effective plans can’t reside in a computer file they must be revisited, reviewed, and reimagined as a living, adaptable roadmap to success. Working closely with you, Eric guides big-picture business strategy tailored specifically to your individual goals, objectives and business operating environment. He has a gift for making complicated theories accessible and understandable. Where he really shines is in connecting theory to practice – and that’s where “rubber meets the road.”

Michael Owen EventGenuity


Working with Eric is a privilege that elevates my mastermind sessions to master authority experiences. In our sessions, Eric provides thought-provoking questions, applied business challenges, and statistics to back up his recommendations. He supports your business growth with entrepreneurial intellect, global perspective, and innovative insights. Eric leaves you feeling empowered to execute the work you need to complete and supports you with follow up that pushes you to your highest potential.

Holly Duckworth


Eric has quickly elevated our sales and marketing team’s approach to understand the needs of the customer and effectively implement the changes through a strategic and collaborative approach. He goes above and beyond the scope of work to ensure your success. His thought leadership and professional connections have allowed me to truly adopt a greater vision and implement the next steps needed to effectively support the growth we have experienced.

Kelly Cavers Senior VP Group Sales at Discover The Palm Beaches

Your Investment Is Protected

We're so confident in the transformative power of the Event Business Formula that we offer an unparalleled 30-Day 100% Satisfaction Guarantee. If you don't feel fully equipped to revolutionize your business after the first month of the course, contact us for a no-questions-asked refund. We’ll deactivate your subscription and refund your money–we’ll even eat the processing fees. You even get to keep the bonuses as our gift to you!

The Time to Elevate Your Business Is Now

The Event Business Formula is your gateway to a new level of success. There are just 10 spots in this exclusive Masterclass, so the time to act is now. Will you take the step towards a brighter future for your event business?

Still Deciding?

I’m not going to claim I’m the only game in town. There are several alternatives you can take. I want you to pick the one that’s right for you:

You could take an MBA program. It’s a great education, and many have done it successfully. A top-ranked MBA program could cost $80,000 to $240,000 and take up to two years–can your events business afford to wait this long?

Then there’s general business coaching. There are a lot of great coaches out there–but a lot of terrible ones too. Are you confident you’ll pick the right one? I’ve started, grown, and exited events businesses, so I’ve been where you are today.

Finally, you could figure this out alone. Trial, error, and free resources make this possible, if daunting. But let me ask you a question. Wouldn’t you rather have someone guide you along this path–so that you can learn from my mistakes instead of making them all yourself?

Running an events business is stressful. I have built the Event Business Formula MasterClass to be the most comprehensive, targeted, and supportive path to success in the event industry.

“How much is your sanity worth? When you think about it that way, it’s a no-brainer.”-Brian Melton, Event Business Formula graduate, Senior Vice President, Conferencedirect.com

What Will Your Life Be Like One Year From Now?Your window of opportunity is closing.

One year from now, you’ll be one year older–will your business be any different?It’s time to make a change. The Masterclass is the key to unlocking a future where you're not just running a lucrative event business—you also have peace, sanity, and plenty of time for the people who matter most to you.

See you on the other side.

Join the MasterClass in Event Business Management Now and Transform Your Tomorrow:

Have questions? Schedule a time to connect with CEO, Eric Rozenberg

Want some help growing your meetings or events business?