The first book on the “Why?” of a meeting

A little less than ten years ago, back in Brussels, my business partner Georges Yana and I developed a simple, yet very effective, methodology with the objective of helping organizations to align their face-to-face meetings with their strategy.

After several years and many successful business cases, I told him: “Georges, we should write a book!”

His answer was immediate: “Sure! Who is going to write it?”

Needless to say that we kept adding great examples one after the other, but none of us had (or took) the time to write.

Then I moved to the US and started Swantegy Miami with Vimari Roman. Last year, she made me commit to writing this book because she said: “Every time we speak with a client, and we identify their challenges, you always have an example to share. You should write a book!”

On Sunday 12th June 2016, “Meeting at C-Level – An Executive’s Guide for Driving Strategy and Helping the Rest of Us Figure Out What the Boss Wants” was officially launched – although already available on Amazon 🙂

The entire process from writing a book to editing, cover designing, formatting, uploading, printing and launching was totally new to me, and I enjoyed getting out of my comfort zone and learning new things thanks to many different people.

I can tell you: “It does take a village to write a book” … and it is just the beginning.

Please download it, read it, offer it and if you feel so …write down a great review on Amazon.

Thank you.


Eric Rozenberg